On 20/4/1930, Mr.Adams Henri, a French citizen of Indian origin who went
by the Vietnamese name of Nguyen Thanh Dam, along with his wife,
Huynh Thi Que, opened at Tan Hiep Market, Chau Thanh District, Tien
Giang Province, a small restaurant with dishes made from beef. All these 7
dishes he himself invented in the making. But why not 6 or 8 but 7?
Through study it, is our understanding that, in the beginning, Mr. Adams
had the intention that each day the restaurant would sell one different dish
to attract customers, so, the whole week had 7 dishes. But later on as the
customers were attracted, they could not wait for the cycle of 1 week and
the owner then was forced to sell 7 dishes at the same time.
Where did the brand name Au Pagolac come from? The origin was simple
too: Pagoda in the French language is a pagoda and lac is a lake. The first
shop at Tan Hiep was next to a pagoda and also a lake and hence this
name. And until now, even though the addresses changed 6 times from
Tan Hiep to Go Vap and many places in Saigon and France: District 4 in
Paris and, since 1990 until now the current address: 978 Tran Hung Dao,
District 5, Ward 7. However, the menu of 7 dishes has not changed, it is
still as attractive as it was from the beginning.
Mr.Huynh Thanh Son (Adams Francois Jacques) was born in 1942 in Go
Vap, the youngest son of Mr. Adams Henri and Ms.Huynh Thi Que.In 1960
after he graduated from Tabard High School (the preset Tran Dai Nghia
High School), he terminated his study to continue the business of the
family. Until now, he is the only one among the brothers who pursued the
business of the seven dishes of beef created by his father. In the year
1978, because of private reason, he settled in Paris, the Capital of France.
Here he continued with the opening of Au Pagolac Restaurant which had
been closed. Ten years later, he worked as a manager of a fast-foods
restaurant which is inside the McDonald system in Paris, partly out of
earning a living but also he wanted to learn the way of management and
organization of McDonald, the world foremost leading catering business of
the world. So one day he returned to Vietnam and applied these
experiences for restoring the brand name Au Pagolac. Returning to Viet
Nam, it was his matter of the heart, the most important sentiment in the
days he lived in France. Vietnam is his home country, the place of his
parent’s place of rest, with memories of younger years with friends and
others and also customers who love the 7 beef dishes.
And the day of his waiting had come.
In the year 1990, Mr.Son returned to Sai Gon, along with his wife, to open
the two Au Pagolac restaurants one on An Duong Vuong Street and one
on Nguyen Dinh Chieu Street, as already said. In the year 1991, Mr.Son
registered and was issued with exclusive brand name of Au Pagolac.