On 20/4/1930, Mr.Adams Henri, a French citizen of Indian origin who went by the Vietnamese name of Nguyen Thanh Dam, along with his wife, Huynh Thi Que, opened at Tan Hiep Market, Chau Thanh District, Tien Giang Province, a small restaurant with dishes made from beef. All these 7 dishes he himself invented in the making. But why not 6 or 8 but 7? Through study it, is our understanding that, in the beginning, Mr. Adams had the intention that each day the restaurant would sell one different dish to attract customers, so, the whole week had 7 dishes. But later on as the customers were attracted, they could not wait for the cycle of 1 week and the owner then was forced to sell 7 dishes at the same time.
Where did the brand name Au Pagolac come from? The origin was simple too: Pagoda in the French language is a pagoda and lac is a lake. The first shop at Tan Hiep was next to a pagoda and also a lake and hence this name. And until now, even though the addresses changed 6 times from Tan Hiep to Go Vap and many places in Saigon and France: District 4 in Paris and, since 1990 until now the current address: 978 Tran Hung Dao, District 5, Ward 7. However, the menu of 7 dishes has not changed, it is still as attractive as it was from the beginning.
Mr.Huynh Thanh Son (Adams Francois Jacques) was born in 1942 in Go Vap, the youngest son of Mr. Adams Henri and Ms.Huynh Thi Que.In 1960 after he graduated from Tabard High School (the preset Tran Dai Nghia High School), he terminated his study to continue the business of the family. Until now, he is the only one among the brothers who pursued the business of the seven dishes of beef created by his father. In the year 1978, because of private reason, he settled in Paris, the Capital of France. Here he continued with the opening of Au Pagolac Restaurant which had been closed. Ten years later, he worked as a manager of a fast-foods restaurant which is inside the McDonald system in Paris, partly out of earning a living but also he wanted to learn the way of management and organization of McDonald, the world foremost leading catering business of the world. So one day he returned to Vietnam and applied these experiences for restoring the brand name Au Pagolac. Returning to Viet Nam, it was his matter of the heart, the most important sentiment in the days he lived in France. Vietnam is his home country, the place of his parent’s place of rest, with memories of younger years with friends and others and also customers who love the 7 beef dishes.
And the day of his waiting had come.
In the year 1990, Mr.Son returned to Sai Gon, along with his wife, to open the two Au Pagolac restaurants one on An Duong Vuong Street and one on Nguyen Dinh Chieu Street, as already said. In the year 1991, Mr.Son registered and was issued with exclusive brand name of Au Pagolac.